Black Friday sales soared in the UK in 2017, with spending up on the previous year despite a drop in the number of people visiting high street stores to bag a bargain.
The same was true in the USA, where the shopping bonanza originated.
In 2015, the annual discount day had shifted dramatically when Asda announced it was not taking part , then Tesco said it was opening much later (and not at midnight as in previous years) and the high street ended up being virtually deserted .
The shift in shopping trends came in the wake of previous years of Black Friday chaos that saw frenzied shoppers fighting over TVs and police called to sort out supermarket scuffles.
It's now become more of an online event but nevertheless it's big news for the retail sector and has become one of the busiest shopping days of the year.
So what can we expect in 2018?
When is Black Friday 2018?
Black Friday began as an American custom and traditionally falls on the Friday after Thanksgiving.
So with Thanksgiving on Thursday, November 22, Black Friday will be on
Friday, November 23 .
What are the best deals?© Provided by Trinity Mirror Shared Services Limited There are Black Friday deals on electricals at Sainsbury's
We can expect big discounts at the main Black Friday retailers including Amazon, Argos and Currys PC World.
Others taking part include Debenhams which already has its Black Friday deals page up and running .
People will be looking to get deals on such items as the latest smart TVs, Amazon products like the Echo and Fire tablet, activity trackers including Fitbits, and video games such as the Xbox and PS4.
Can you get deals now?© Provided by Trinity Mirror Shared Services Limited Shoppers are getting ready for Black Friday
Amazon is the biggest online shop in the UK with millions of items for sale.
That means there is always a discount or sale on across the site.
You can see the latest deals on the Amazon deals page , which is updated daily with the latest offers.
Last year, Amazon started its Black Friday deals on November 17, ahead of the day itself, and we can expect something similar this year as it tries to be first to get shoppers' attention.
Deals included 20% off big electrical names such as Samsung, Motorola and Nokia, while TVs were reduced by a third.
The online retailer used the day to sell some of its own electronics, namely the Amazon Echo and Amazon Fire tablet.
In 2018 Amazon's own devices are likely to be reduced once more along with the brand's subscription services including Amazon Prime Video.
Amazon Prime for Students and Amazon Music will also likely be discounted for Black Friday 2018.
Source : https://www.msn.com/en-gb/news/newsbirmingham/when-is-black-friday-2018-and-how-to-get-the-best-deals/ar-AAArnyY