Amazon Prime Day 2017 Starts On July 10 And Has 30 Hours Of Deals

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Consumers may quibble about how good

Amazon Prime Day deals are, but there's no denying that Prime Day has become a major retail event, In 2017 it was Amazon's second biggest sales day surpassed only by Cyber Monday 2017. It's projected to bring in $2.5 billion in the U.S., according to Internet Retailer. 

"It is poised to become one of the top e-commerce shopping days of the year--potentially rivaling Black Friday and Cyber Monday in popularity," said a spokesperson at


So how good are the deals?

Overall, sale prices aren't that much different than prices the two months prior and after Prime Day. Market Watch found that Prime Day prices were only 0.8 percent lower than the preceding 50 day average and 0.3 percent higher than the 50 day average following Prime Day. Still, 76 percent of 2017's Prime Day prices were better than Black Friday's, with 5.8 percent being ties, according to

What categories may have the best bargains?

Experts say Amazon's own products and private labels will be good deals, including Echo, Kindle readers, Fire tablets, AmazonBasics, Rivet furniture and Stone & Beam furniture, Also check prices on Mama Bear diapers and baby items and Smart Home products that use Alexa (light switches, smart lights and thermostats. Last year members received 33 percent discounts on packaged goods such as toiletries and cleaning products by asking Alexa, the Amazon smart speaker, for deals

Now that Amazon owns Whole Foods, get Prime Day savings in its high-end supermarkets too. Receive an additional 10 percent off hundreds of sale items, including the highly-regarded 365 Everyday private label. Through Tuesday, Prime members who spend $10 in store at Whole Foods get a $10 credit to redeem by end of Prime Day. and expect the best deals will be toys (Lego, Fingerlings, Crayola), TVs, Fitness trackers and video games (Xbox, Oculus, Nintendo), 

Deal hunters should look beyond Amazon for in store and online deals going on this weekend through Wednesday, especially at promo-driven retailers such as Best Buy, Target, Walmart, J.C. Penney, Kohl's, Macy's, Office Depot, Sears and eBay, Last year Best Buy offered the iPad Pro 9.7-inch for $450 compared to Amazon's $509. The iRobot Roomba 877 was $400 at and $480 at Amazon. 

What kind of products are less likely to get deep discounts? Experts say products from Apple and Google. Amazon's tech competitors, are less likely to benefit from discounts as well as online food and beverages, 

The sale starts at 2 p.m. CT Monday, July 16 and runs thru Tuesday, July 17. If you're not an Amazon Prime member, you can still get the deals by signing up for a free 30 day trial membership. at >


Consumer experts recommend making a list of things you want to buy and checking prices in advance of Prime Day to find the best value. 

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