Facebook, Messenger, And Instagram, Release New Features For Pride Month

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Facebook is making sure users can celebrate Pride Month with an array of filters and stickers this year, but there's one thing you won't be able to do: Pride react.

The popular rainbow flag won't be available as a reaction this year, Lisa Stratton, a spokeswoman from Facebook, confirmed to Business Insider, because the company is nixing custom reactions altogether.

"We are no longer doing custom reactions for major holidays or moments in culture," Stratton said.

You may have already noticed the change. In 2017, Facebook let people celebrate with Mother's Day-themed "flower" reactions, but the purple flowers weren't activated this year. Facebook similarly released the limited-edition Pride reaction last year in major cities. At the time, the company said it was a "new experience" it was testing.


Users, it appears, are not pleased by the absence of a Pride reaction in the year of our lord #20gayteen.

—Joe Lazzerini (@joelazzerini) June 1, 2018 ' data-e2e-name="embed-container" data-media-container="embed"> —' data-e2e-name="embed-container" data-media-container="embed"> —winking eye alcohol suggestion (@burntlikethesun) May 30, 2018 ' data-e2e-name="embed-container" data-media-container="embed">

Source : http://www.businessinsider.com/facebook-drops-custom-pride-reactions-holidays-culture-2018-6

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