Facebook Is Shutting Down Its Troubled \'trending\' Feature

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Facebook is discontinuing its troubled "trending" section, the social network announced Friday.

The section, which launched in 2014, was designed to help people quickly find interesting topics on Facebook. But Alex Hardiman, the company's head of news products, said in a blog post that users are shifting to consuming news on their phones and through video.

"So we're exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources," she said.

The trending section had been a headache for the company. It amassed notoriety in 2016 after a Gizmodo report that detailed allegations of the trending team suppressing conservative news. The backlash from conservatives led Facebook chief executive Mark Zuckerberg to extend an olive branch, holding a meeting at his company headquarters with more than two dozen conservative figures including Glenn Beck, Dana Perino and Tucker Carlson. Facebook eventually fired the editors on the trending team, replacing them with an automated process.

Source : http://www.chicagotribune.com/business/ct-facebook-trending-20180601-story.html

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